PHILIP KOTLER is the S.C. Johnson & Son Professor of International Marketing at Northwestern University's Kellogg School of Management in Evanston, Illinois.

It is also rated as the ¿Best Business School for the Teaching of Marketing.¿ Professor Kotler has significantly contributed to Kellogg¿s success through his ...

May 20, 2015 ... The ultimate resource for marketing professionals Today's marketers are challenged to create vibrant, interactive communities of consumers ...

Oct 20, 2011 ... Johnson & Son Distinguished Professor of International Marketing emeritus at the Kellogg School of Management, Northwestern University, Evanston ...

Jan 14, 2015 ... Philip Kotler is the S. C. Johnson & Son Distinguished Professor of International Marketing at the J. L. Kellogg School of Management, ...

THE most widely used Hospitality marketing book this four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and ...

Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the “Four P's of Marketing,” Philip ...

Philip Kotler, Donald Haider, and Irving Rein argue that thousands of "places" - cities, states, and nations - are in crisis, and can no longer rely on national ...

For undergraduate Principles of Marketing courses This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators ...

As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings.